How it works

One loop, repeated.

Creators choose a campaign before they film. After they deliver, Fweta handles trust, review, and payout. Seven steps, every time.

01

Business opens a campaign

A business lists a product or service, sets a budget and brief, and chooses capacity: one creator only, or multiple creators while the funded budget allows.

02

Creator accepts the campaign

Creators browse open campaigns and accept one before creating any content. If the campaign allows only one creator, that slot is reserved until they deliver or release it. If it allows many, others can accept while slots and budget remain.

03

Creator produces and submits

After accepting, the creator posts on YouTube, TikTok, Instagram, X, or other agreed channels, then submits the link and a short written review on Fweta.

04

Approval

The business, or Fweta's review process where agreed, approves the submission against the brief before any payout is triggered.

05

Tracked outcome

Engagement and results are measured against the terms set when the campaign opened.

06

Creator gets paid

Funds move from Fweta's trust account to the creator through the payout method they choose.

07

Joins the directory

Approved content becomes part of a searchable, trust-ranked directory for consumers.

Transparent by design

How the platform fee works

Businesses fund every campaign into a dedicated trust account. Fweta earns nothing until a submission is approved. There is no fee on rejected or cancelled work.

15%
Platform fee, on approval only
85%
Goes to the creator
N$0
Fee on unapproved work
Flexible funding

How businesses pay

Businesses can fund campaigns however works for them. PayToday is our primary online payment gateway during the Windhoek pilot. We also support EFT, bank deposit, mobile wallets, MTC Maris, and other local rails as campaigns require.

Creators receive payouts through supported local methods as well. As we scale regionally, we plan to add DPO and additional gateways across southern Africa.

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